A Workshop with Real Answers
Growing Revenue in
Radio’s Toughest Economy Ever
Business was Tough Before – Now This.
There’s plenty you can do. Here’s an entire day
filled with new solutions and answers:

Subject #1:
MANAGING SALES UP – IN A DOWN ECONOMY

• The Business Press telling everyone that we’re over.
• Radio revenues off more than any time in recent history.
• We weren’t prepared for all the new competitors like the iPod, iTunes, iPhone, Satellite, and a few thousand stations available on the Internet.
• Advertisers were already cutting back.

• The See-Saw Effect. When one category slows down –
  another appears.
  
• It’s even tougher to get appointments. Now there’s a new way.
• What to say to clients who want to “Wait and See?”
• Answers to the Five Most Common Recession Objections.
• Radio’s Five Biggest Selling Mistakes in a Soft Economy.
• New ways to modernize all our old ways of Account Lists,
  Commissions, Presentations, Accountability, Recruiting, Hiring/ Firing and Motivation.
• Don’t Run Out of Daylight. You can’t waste time on small stuff. How to spend your most valuable time prospecting for the biggest dollars.
• More New Business Calls – Sure. Some are more productive than others. How to plan them.

• It’s obvious. Radio revenue is in decline but everything Online is growing
  exponentially. Thousands of LOCAL advertisers are moving Traditional Media money online.
• At the same time Radio has done only a so-so job of creating notable web-based
  revenue. We’ve all been looking for that magic formula that would help us make
  sense of the web to show us how to do significant web revenue – and also do it easily.
• Radio can grab an enormous amount of that billing – if only we knew how. We’ll
  show you concrete examples of how it’s being done NOW!
• How to combine your station assets with all the new Digital
  assets and you have a Multi-Media Radio Station. You can
  run their television spots, newspaper ads and give them
  accountability we’ve never dreamed of.

Andy Whatley President, American Media Interactive Successful Streaming Media Revenue Strategies Rey Mena Co-President, Emmis Interactive How Stations are Building a Complete Digital Business Chris Bell President/CEO, Enticent Listener Club and Loyalty Programs Producing Billing Now! Ivan Braiker CEO, HipCricket Text & Mobile Marketing Success Case Studies

THE WORKSHOP FOR TODAY’S RADIO SELLING
1. What to tell salespeople who come back beat up and discouraged?
2. Media Buyer 2009. Those agencies are having trouble too. How to push revenue through them.
3. What should I be counting? Calls? Presentations? Face-to-Face Calls?
4. How can I budget for 2009 when I can’t even predict 2008? There’s a method.

It’s easy to sign up:

• Register at WWW.TAZMEDIA.COM/TOUGHSELLING.
  
• You can pay either with a Credit Card or PayPal. Must be paid in advance.
Call (480) 970-4200 or e-mail taz@tazmedia.com or jms@tazmedia.com
• Cancellation Policy: 14-days prior to the workshop- Full Refund.
  Within 14-days of the workshop- 50% Refund.